IKEA
Insight
People like to try on clothes before they buy them. Why not try out furniture?
Idea
IKEA lets you try before you buy.
Role
Art Direction, Video, Social
Client
IKEA
TV SPOT
STORYBOARDS
The scene starts with a family enjoying a meal at the dining table
Their grandma shows up unexpectedly to join
More people invited by grandma show up unexpectedly until it becomes a huge family gathering
The camera pans out to a wideshot revealing that this scene is taking place in an IKEA Showroom
Tagline: “IKEA. Where every room comes with a test run.”
A close up of a grandma serving IKEA Meatballs to her family
A continued close up of someone hugging the grandma while she’s serving the food
The camera pans out to a wideshot revealing that this scene is taking place in an IKEA Showroom
Tagline: “IKEA. Where every room comes with a test run.”
TIK TOKS
CREDITS
Maria Angelica Petit, Ashley Sewall, Ivy Coaxum-Maddox, & Gabrielle Standfield
Art Direction
Maria Angelica Petit
Video & Social
Ashley Sewall
Copywriting