Primo Duo
Insight
Kids of Hispanic immigrants often become the family’s unofficial translator. Not because they want to, but because someone has to.
Idea
Duolingo steps in like a “primo,” helping immigrant parents learn practical, real-life English for everyday situations so they can speak for themselves, and their children no longer have to carry the role of translator.
Role
Design, Art Direction, Video
Client
Duolingo
CASE STUDY
CASE STUDY BOARD
PARENT PATHWAYS
Using geotags, Duo delivers timely phrases and quick lessons during real-life moments like doctor’s visits, school meetings, and DMV stops.
DUO FAMILY MODE
Shared Duolingo streaks let kids encourage their parents to keep learning instead of translating for them.
CREDITS
Maria Angelica Petit & Ivy Coaxum-Maddox
Art Direction
Design
Maria Angelica Petit
Copywriting
Ivy Coaxum-Maddox