Body Text
Insight
When readers choose to tattoo a quote from classic literature, they’re not just honoring the story — they’re choosing how it should look and feel forever.
Idea
Monotype and Penguin Random House turn classic literature into custom tattoo-ready typography, so timeless stories can live permanently on skin.
Role
Designer, Art Director
Client
Monotype & Penguin Random House
CASE STUDY
BODY TEXT EXHIBIT
At the Tate Modern, tattooed lines from classic books connect across photographed skin to form full chapters as visitors walk through the exhibit.
EXCLUSIVE TYPE SPECIMEN BOOK
Quotes from popular Penguin Classics compiled into a book where visitors could select their favorite line and tattoo it in a Monotype typeface.
TEMPORARY TATTOOS
For visitors who aren’t ready to commit, we created temporary tattoos so anyone can participate.
OOH
CREDITS
Art Direction
Maria Angelica Petit, Julia Foley, Ashley Sewall & Ivy Coaxum-Maddox
Maria Angelica Petit & Julia Foley
Design
Ashley Sewall
Copywriting